According to Michael Heasman and Julian Mellentin:

“'Functional food' - the concept used to describe food that promotes human health beyond basic nutrition - has caught the imagination of the global food industry…” MORE

Trends

“Ten key mega-trends have asserted themselves in the global food industry... Trend 10: The kids’ nutrition crisis will be on all company agendas.” MORE

i-Nutrition

Companies are responding to the new era of i-Nutrition:

“…consumers are opting to customise their nutritional choices in a way that melds their individual perception of health, their personal belief and value systems, and their lifestyle needs.” MORE

Vending machines deliver customized foods. MORE

“Instead of merely choosing from a range of different snacks, the POSIFood system would allow consumers to alter the nutritional make-up of foods and drinks offered to suit their personal health needs...”

Frosted Flakes gone healthy?

“Experts who reviewed the lower-sugar versions of six major brands of sweetened cereals at the request of The Associated Press found they have no significant nutritional advantages over their full-sugar counterparts.” MORE

Nutrition information readily available

Find nutrition information on your favorite foods. MORE

Find Foods to Fit your needs:

Many Americans are discovering that they are able to maintain their well being by the choices of food that they eat. MORE