McDonald's gets healthier?

McDonald's Healthy Toon

By Alyce Lomax

May 9, 2007

For once, maybe some consumer groups and parents won't be angry at what company is using popular cartoon characters to peddle. McDonald's (NYSE: MCD) plans a monthlong campaign integrating Shrek the Third to push healthy choices on its kids menu.

McDonald's and DreamWorks Animation's (NYSE: DWA) campaign will feature the popular Shrek lead character on packaging, including Happy Meals, for apple slices, low-fat milk, salads -- and, OK, all-white-meat...CLICK HERE FOR MORE